✦
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🇮🇳 Made for Kolkata

YOUR AD ON EVERY SIP. 💧

Forget billboards. Forget banner ads. Adtherate puts your brand label on reusable water bottles carried by real people across Kolkata - all day, everywhere they go.

🚀 Start Advertising See How It Works ↓
YOUR BRAND HERE
ADS THAT TRAVEL
adtherate @
💧 HYPERLOCAL ADS KOLKATA ✦ ZERO SKIP RATE 💧 12 HRS AVERAGE CARRY TIME ✦ YOUR BRAND IN THEIR HANDS 💧 ECO-FRIENDLY REUSABLE BOTTLES ✦ REAL PEOPLE. REAL PLACES. 💧 HYPERLOCAL ADS KOLKATA ✦ ZERO SKIP RATE 💧 12 HRS AVERAGE CARRY TIME ✦ YOUR BRAND IN THEIR HANDS 💧 ECO-FRIENDLY REUSABLE BOTTLES ✦ REAL PEOPLE. REAL PLACES.
😫 The Problem

PEOPLE
IGNORE
YOUR ADS.

Billboards get ignored. Instagram ads get scrolled past. YouTube ads get skipped in 5 seconds. The average person is served 5,000+ ads a day and remembers practically none of them. Your budget is going to a graveyard.

📺
TV Ad
Average attention: 1.2 seconds before switching
🖥
Banner Ad
0.1% click-through rate. Yes, that's real.
💧
Water Bottle Ad
Held. Looked at. Shown around. For 12+ hours.
adtherate ✦ ★ ◆ ✦
🎉 The Fix

ADS THAT
GO WHERE
PEOPLE GO.

Adtherate wraps your brand onto beautiful reusable water bottles and puts them in the hands of real people in Kolkata's busiest places. When they carry it to college, to the gym, on the metro - your brand travels with them.

✓
Zero skip buttons. Zero ad blockers.
✓
12+ hours of daily visibility per bottle.
✓
500+ organic impressions per bottle per day.
✓
Eco-friendly. People actually love getting one.
⚙ Process

HOW IT WORKS

1

📍 Pick Your Zones

Tell us where your audience hangs out in Kolkata - South, North, Salt Lake, New Town, college strips, gyms, malls, markets. We'll map it out. Hyperlocal means you pay only for the neighbourhoods that matter to you.

2

🎨 Design Your Label

Our design team crafts a full-wrap label that's eye-catching, on-brand, and bold enough to turn heads. You approve every pixel before it goes to print. The better your design, the more people talk about it.

3

💧 We Distribute

We deploy your branded bottles at colleges, offices, cafés, gyms, and community hubs in your chosen zones. People get a genuinely useful, free water bottle. Win for them. Massive win for you.

4

📊 Track & Expand

We track distribution numbers, zone coverage, and estimated impressions. See exactly how many bottles are in circulation, where, and how your campaign is performing. Scale up what works.

12hrs
Average daily carry time per bottle
500+
Impressions per bottle per day
0%
Skip rate. Nobody skips a water bottle.
8K+
Bottles currently in rotation
🏆 Why Adtherate

6 REASONS
BRANDS LOVE US

🎯

Hyperlocal Targeting

Choose specific neighbourhoods, not just "Kolkata." Target the college strip in Jadavpur or the office crowd in Salt Lake - precision that digital can't match in physical space.

Location
👁

Sustained Attention

While a billboard gets 1.5 seconds, a water bottle is held, glanced at repeatedly, placed on desks, shown to friends. It demands attention without asking for it.

Engagement
♻

Eco-Positive Brand Image

By advertising on reusable bottles, you reduce plastic waste AND get seen as a brand that cares about the planet. Double points with Gen Z and millennials.

Sustainability
💬

Word-of-Mouth Effect

People talk about the cool free bottle they got. They show it to friends. It sparks real conversations about your brand that money genuinely can't buy on digital platforms.

Organic
📍

Zero Digital Noise

Your audience is saturated with digital ads. A physical object that people actually use and carry cuts through that noise completely. The analog in a digital world wins.

Standout
💰

Cost Per Impression

When you divide the campaign cost by total impressions over weeks or months, water bottle ads deliver some of the lowest CPIs in the industry. Great ROI for local businesses.

Value
📍 Coverage

WE COVER
KOLKATA
BLOCK BY BLOCK.

These are the types of locations we seed bottles in. Each zone is its own micro-universe of impressions.

🏫 Colleges & Universities 🏢 Corporate Offices 🏋 Gyms & Fitness Centers ☕ Cafés & Co-working Spaces 🛒 Local Markets & Malls 🏥 Hospitals & Clinics 🎪 Events & Fests 🚇 Metro Corridors 🍽 Food Courts 🌳 Parks & Rec Areas 💈 Salons & Parlours 📚 Coaching Centers
OFFICE COLLEGE GYM MALL CAFÉ ☕ OFFICE MARKET 📍 📍 📍 📍
👀 Who's This For?

ANY BRAND THAT WANTS
REAL PEOPLE TO NOTICE THEM.

Big or small. Local or growing. If your audience is in Kolkata, we can reach them.

☕
Cafés & Restaurants
🏋
Gyms & Fitness
📱
Startups & Apps
🏥
Clinics & Pharma
👗
Fashion & Retail
🏫
Coaching & EdTech
🎉
Events & Fests
🏠
Real Estate
🗓 Campaign Journey

FROM IDEA TO
HANDS IN 7 DAYS.

D1
📞
Discovery Call
We understand your goals, audience, and budget.
D2
🗺
Zone Planning
We map out the exact deployment zones.
D3
🎨
Label Design
Our design team crafts your bottle label.
D5
✅
You Approve
Review, request tweaks, sign off.
D7
🚀
Launch!
Bottles hit the streets. Impressions begin.
💬 Happy Brands

BRANDS THAT WENT
WATER BOTTLE MODE.

"

We ran a zone campaign across South Kolkata for our new café. Footfall on opening week was double our projections. Three customers came in literally holding the bottle. That never happens with Facebook ads.

Rohan Mukherjee
Founder, Brewed Collective
"

People came to our gym asking "are you the gym on the bottle?" That conversation starter is worth more than any Instagram campaign we've ever run. Memberships went up 18% in the campaign month.

Priya Chakraborty
Marketing Lead, FitKolkata
"

The hyperlocal targeting was exactly what we needed as a new delivery startup. We only paid for impressions in our delivery radius. Actual ROI, not vanity metrics. We're doing our third campaign now.

Anindita Sen
Co-founder, DabbaWali
🧠 Did You Know?

SOME WILD
AD FACTS.

📺
5,000+

ads the average person is exposed to every single day. And they remember almost none of them. You're one of 5,000. Unless you're on a water bottle.

⏱
1.5 sec

is the average time a person spends looking at an outdoor billboard. A water bottle in someone's hand gets looked at 40-60 times a day.

🖥
0.1%

average click-through rate on banner ads. If your ad reaches 10,000 people, only 10 will click. Water bottle ads work by presence, not clicks - and they work better.

💧
12 hrs

average time a person carries their water bottle. That's 12 hours of uninterrupted brand visibility per bottle, per person, per day.

♻
1M+

plastic bottles are thrown away in India every minute. By running an ad on a reusable bottle, you're not just advertising - you're part of the solution.

👋 The Crew

MEET THE BOTTLE GANG.

Six humans obsessed with making ads that actually work - no dashboards, just real impressions on real bottles.

Alok Das
Alok Das
Accountant

The mastermind who woke up one day and asked — why aren't balance sheets storyboards? Eight years in forensic accounting, zero tolerance for off-by-one errors.

🚀 Big Ideas
Joy Karmakar
Joy Karmakar
Head of Technology

Keeps our tracking stack bulletproof and our QR codes never 404. Has a dog named Cache and genuinely cares about uptime more than sleep.

💻 Full Stack
Kushal Samaddar
Kushal Samaddar
Brand Partnerships

The guy every client wants to talk to. Built our first 40 brand partnerships from scratch with nothing but a pitch deck and relentless good vibes.

🤝 Deal Maker
Somasree Karmakar
Somasree Karmakar
Creative Director

Turns brand briefs into bottle art that people actually stop to read. Former ad agency escapee who decided small surfaces deserve great design.

🎨 Design Nerd
Sumit Mojumdar
Sumit Mojumdar
Zone Strategy Lead & HR

Understands people and teams with a precision that borders on obsession. If someone walks into the company, HR knows exactly how to place them, support them, and help them thrive.

🗺 Zone Wizard
Vikas Shaw
Vikas Shaw
Legal Head

Turns compliance data into risk mitigation stories your CFO will love. Spots liability patterns no one thought to look for. Also drafts ironclad indemnity clauses in his sleep.

📊 Data Whisperer
🚀 Let's Go

PUT YOUR
BRAND IN
THEIR HANDS.

Drop your email and we'll reach out within 24 hours with a custom proposal for your brand.

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